of B2B Tourism
The first matching platform that connects tour operators
with qualified professional guides in Liguria and throughout Italy
GUIDESQUARE is a platform currently under development. Access and participation in the network are available free of charge or through association membership, with no direct commercial purposes.
GUIDESQUARE is a platform currently under development. Access and participation in the network are available free of charge or through association membership, with no direct commercial purposes.







How GuideSquare Works
An innovative platform that simplifies the connection between supply and demand in the tourism sector
For Tourism Operators
Agencies, tour operators, and tourism businesses can access the platform for free to find qualified guides.
- Completely free access
- Advanced search by type of service required, area, languages, and skills
- Almost immediate availability check via GS Beta tool and its team
- Credentials provided after verification and support in building the tourism product
For Professional Guides
Tour guides, tour leaders, and hiking guides can join the network after a qualified selection process.
- Strict verification of qualifications
- Personalized and confidential professional profile at all times
- Intermediation, management, and consulting by GS for engagements that come through the platform
- Free membership to the network upon agreement of category pricing
Territorial Coverage
Focus on Liguria
Specialization in the Liguria and surrounding areas of Tuscany, Piedmont and Lombardy territories with complete coverage of all ligurian provinces and tourist destinations
Expansion in Italy
Gradual extension of the service to the entire national territory to maximize opportunities
Ready to Revolutionize
Your Business?
Join the community of professionals already awaiting the launch of GuideSquare.
Contact us for more information and to be among the first to access the platform.
F.A.Q.
How does it work?
Guidesquare is an automated platform for matching, consultancy requests, and intermediation.
For tour operators, the Guidesquare network is more than just a basic “quick” search for a guide — it’s a useful and unique tool, offering valuable contacts to help organize and deliver the best tourism service in the chosen destination.
Who we are and who it’s for
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A tool that connects demand (tourism operators) with supply (a network of field professionals).
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A place where industry professionals can connect with each other.
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A platform designed to help both sides meet their expectations, delivering the most tailored and effective service possible.
Why choose us?
Guidesquare is a network of colleagues who know each other and have decided to put their professionalism at the service of an exclusive project, making the final product an experience rich in value, engagement and passion for the end customer. Guides are, in fact, the only professionals in the tourism world who know the real needs and desires of customers once they are in the area, whether for cultural visits (GT), experiential tours (AT-GT) , outdoor activities (GAE) and local services (Private car/van or skippers).
Other FAQs
Who is Guidesquare designed for?
Anyone who sells guided services to their customers: cruise DMCs, generalist DMCs, incentive houses, hotels, concierge services, tour operators, schools, cultural associations, ATPs, infopoints, etc.
What is our strength?
GS truly leverages the added value of those who work in the field every day, since guides are the real “local experts” and the best consultants for the proposal and construction phase of a tour. They are, in fact, the only professionals in the tourism world who know the real needs and desires of customers once they are in the area, whether for cultural visits (GT), experiential accompaniment (AT-GT) , outdoor activities (GAE) or local services (Private Car/Van – skippers).
What is the target market?
Operators specialising in high-quality tailor-made experiences or just-in-time tour operators working with individual customers and small groups with medium to high budgets.
Who are the professionals in the network?
The best professionals in the sector (GT – AT – GAE- Private Drivers and skippers)
What are the reference rates?
The regional rates for Tourist Guides (GT), Tourist Escorts (AT) and Environmental Excursion Guides (e.g. link to the rates for Liguria)
Where do we offer our services?
Initially in the Liguria region, in the tourist areas of Genoa, Portofino and Cinque Terre. The network will soon cover the whole of Italy.
How does it work?
The operator sends us the request by filling in the form we provide for service requests in detail. We immediately find the right professional and, if necessary, provide you with the advice you need to best create the details.
Why should potential customers choose Guidesquare?
It is a completely free service- We guarantee the highest quality standards- We find the right professional for every type of service requested- It is the largest Italian network of expert tour guides, tour leaders and environmental guides.